HCX Core Simulation Experience
- Strategic Development
- Creative direction
- Technical direction
- Master planning
- Sponsor program development
- Experience / exhibit design & integration
- Biometrics study
- Research & Development
- Experience media development
- Fabrication
- Attendant training
- Support & maintenance
- Metrics & analytics system
- Digital consent system
- Pre & post experience interactives
- Cue, orientation, and safety media
- Web based version of experience
Logistic Components:
- Event planning
- Tour management
- Personnel Recruitment and Training
Media Components:
- Internal communications
- Thought leader media
- Pre & post experience media (testimonials)
- On-site & off-site attract loops (digital signage)
- Making of the experience film
Training Components:
- Training for sales reps - on-site and in home office
- Integration with client education and training programs
Advertising & Marketing Components:
- Marketing web site for experience
- Online community for sharing experience (viral promotion)
- TV Spots (national & regional)
- Mobile media (cell & street)
- Pre & post event marketing (direct mail & email)
- On-site & in-room promotions (print & video)
- VIP consideration programs (fast pass)
PR Components:
- EPK (electronic press kit)
- Media tour (web, TV, radio press)
- Internal relations (stake-holders, investors)
- Thought leadership, technology, innovation & advocacy stories
- Audience polling (iterative experience refinement)
